Wharton & Power Insurance

What personal data we collect and why we collect it

Wharton & Power Insurance collects information through website traffic analytical tools, contact forms completed by visitors, and user information provided by the user.

We collect website traffic information to monitor the impact of our digital marketing efforts. We do not retain personal information through these tools.

We offer contact forms for visitors to request information from us about our services. See “Contact forms” below for more information on the data we collect and how we use it.

User information is collected when a visitor sets up an account to be able to comment on a blog post or we create a user as an author. The user information is stored on the website and is used for the purposes of adding content. We may also use the information to contact a user via the information they provide to follow up with comments. In that case, the information is stored in our private customer database.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms
Wharton & Power Insurance uses Gravity Forms to collect contact information visitors choose to provide in the form fields as well as your internet protocol address and referring URL. We use the contact information to respond to visitor requests and store it in our private customer database. The information is also stored in Gravity Forms on this website. Click here to download your data or to remove it from our Gravity Forms database.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Wharton & Power Insurance uses Google Analytics to collect website traffic information to monitor the impact of our marketing efforts. Google Analytics collects online identifiers including cookie identifiers, internet protocol addresses and device identifiers, and client identifiers. By opting-in to our Privacy Policy, you are allowing Google Analytics to track your online behavior while on our website.

By default WordPress does not collect any analytics data. However, many web hosting accounts collect some anonymous analytics data. You may also have installed a WordPress plugin that provides analytics services. In that case, add information from that plugin here.

Who we share your data with
Wharton & Power Insurance shares your data with our e-newsletter provider if you sign up to receive it. We may also share your data with our product and service providers to enable us to provide additional information per your request.

How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data
WhartonPowerInsurance.com’s stored content, IPs, and data are sent digitally across international web space and are safeguarded in compliance with GDPR.

Visitor comments may be checked through an automated spam detection service.

Your contact information
If you have privacy-specific concerns, please reach out to us at info@whartonpowerinsurance.com

How we protect your data
Wharton & Power Insurance protects visitor and user data by 1. Maintaining a current site-wide SSL. 2. Obfuscation via content delivery network provided by CloudFlare and 3. On-site security via Sucuri, hardening measures and malware scanning.

What third parties we receive data from
Wharton & Power Insurance receives data from third parties to support our marketing efforts, such as Mail Chimp for enewsletters and JetPack for website visitor activity. We also receive website traffic information from Google Analytics.

What automated decision making and/or profiling we do with user data
Wharton & Power uses cookies to automate simple steps like accessing available automated user information when filling out contact forms.


Wharton & Power Insurance transmits to Akismet, an anti-spam service, information about visitors who comment on our website. This information typically includes the commenter’s IP address, user agent, referrer, and site URL, as well as with other information directly provided by the commenter such as their name, username, email address, and the comment itself.

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our plugin. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy at https://www.google.com/policies/privacy/.