Blackberry recently announced that it has once again teamed up with Porsche car designers to create their latest smartphone, the āPā9983, (Click here to see a very cool video of the model.) Available in October, the limited edition model applies materials normally used to make Porsche cars into the device’s design, such as a body made out of forged stainless steel. “PORSCHE DESIGN” tops the device. Also included is a special “premium Porsche Design PIN, unique to your P’9981 smartphone from BlackBerry, to help you easily identify other P’9981 from BlackBerry users around you.” It will be interesting to see how this strategic partnership affects sales at Blackberry over the next year.
This announcement sparked some conversation here at WIFSInc, regarding the business benefits of strategic partnerships. As an independent insurance broker, our business model is built upon the good relationships we have with providers. Without a solid history of successfully working together, we would be less able to find the best coverage for our clients needs. We do not foresee WIFSInc partnering with any luxury brands anytime soon, though if Rolex is interested…
Do you have a strategic partnership that is central to the success of your business?
